Thursday, 21 January 2010

Friday, 15 January 2010

Climate change brief

in our new brief we have been commissioned by Eastbourne borough council to make several short films each 15 - 30s long, and we are trying to promote awareness of global warming and climate change. we have to create these videos using any combination of moving image, animation or motion graphics, to put the message across about global warming. Nick Adlam is setting us this live brief he is the Energy Initiatives Officer for the Eastbourne Council.

i am going to start researching global warming campaigns and try and find a good art direction to follow and get inspiration from. i will spend time researching figures about how much CO2 is caused per person and in which instance they have used it. i am feeling confident about this brief and if i put the time in i am sure it will be rewarding.

The Age of Stupid



we have recently watch a film about global warming. The film begins in the year 2055 in a ravaged, war-torn, flooded world, where an unnamed archivist (Pete Postlethwaite) is entrusted with the safekeeping of humanity's surviving store of art and knowledge. Alone in his offshore repository, he reviews archive footage from back "when we could have saved ourselves", trying to discern where it all went wrong.

the message they are trying to get across is that these problems are upon us now and we have to act now to change our future. he follows 6 characters throughout the film, in short clips showing how these people have been affected by global warming, how they are fighting against it or how they are the ones making it worst. the film definitely left and impact and made me realize a lot which i wouldn't of known before. i think that films like this should be shown freely around the world to show awareness and warn people about the serious dangers of global warming.


Video

Untitled from jack layfield on Vimeo.

Billboards



Magazine